Overestimation of page loading speed for your online business

Overestimation of page loading speed for your online business

In the last few Google algorithms page loading speed has been included in the ranking process. What does that mean for a website administrator?

First of all that means that you need to choose quality hosting provider that will provide high speed and quality uptime servers. For a while now shared hosting accounts can provide troubles, so we recommend using a dedicated hosting account or VPS hosting with a dedicated IP address to improve your ranking chances.

Even though page loading speed is a factor it’s not the most important thing to take care of but it should be on your priority list.

We gathered some tools, tips and tricks that you can use to increase your page loading speed, improve your content and grow your chances for higher Google ranking.

1.       Cloudflare

You simply shouldn’t even consider running a website without Cloudflare. Their service provide server improvement, free SSL and can get you instant higher ranking by using them. They use latest cloud technology to run your DNS servers through thus improving your website loading speed.  The best part is that it’s completely free and you can set up SSL through them.

2.       Wordpress cache plugin

This is a must have plugin for everyone running a Wordpress site, it will instantly speed up your site and give it more boost in the search engines.

3    Do not redirect to internal links

It is okay to redirect your pages to external links, but redirecting to another internal page can cause speed problems, of course that can’t be completely avoided but try using this option as least as you can.

4.       Royal Essays

Quality content that can engage your readers is above all the best factor that can get you ranked fast. Using Royal Essays can get you ahead of your competition and push you to the top. In some case studies we can see that the quality goes over quantity. So quality content with fast page loading speed will give you the edge that you need.

5.       Google Analytics

Is a must have tool for anyone running an online business. To increase user experience you need to learn user behavior. Latest discoveries show that 79% of all users that had bad experience on one website will never return again and guess what on top of that Google penalizes website that show bad user experience. This tool will provide the insights on how your traffic behaves, where they click and how they act on your site so you can improve the experience.

6.       Optimize your website for mobile users

More and more visitors each day come from mobile devices not having a mobile optimized website can get you penalized and make your visitors never come back due to bad browsing experience. The best way to optimize your website is running a website on a custom platform or on Wordpress platforms which can provide mobile optimize options. Considering that more than 50% of users come from mobile devices this is a MUST HAVE for all website administrators.

Let me conclude this article with a few words saying that YES page loading speed is very important factor in ranking your online business, but it’s not the most important. Having a quality engagement ready content, optimized website with quality user experience is also playing a role. Years or low quality and slow websites are gone, you need to get ahead of your competition and provide high quality content and great user experience.

Tom Jager is a professional blogger based in London. He covers topics related to digital marketing, blogging, social media and business in general. He is always seeking to discover new ways for  professional and personal growth.