Instagram Marketing Stragies [Infographic]
Instagram is different from most other social networks in that it’s designed to be used on mobile devices, so you can’t get full-functionality unless you use the mobile app. This infographic covers the keys to marketing on Instagram’s mobile platform.
Whether you’ve got experience with Instagram or not you can use this infographic to improve your results.
If you’ve never used Instagram before, use this infographic as a checklist to help you easily learn the basics. Then, try one new tactic each day to continuously improve your mastery of the network and build a unique Instagram campaign.
If you’re already using Instagram, this infographic can provide tips on being innovative and making sure your profile and content are optimized. Try combining tactics from each category to come up with new marketing ideas that will put you one step ahead of your competition. For example:
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18 – Identify & use trending hashtags
39 – Repurpose IG images
55 – Hootsuite to follow hashtags
60 – Create regular themed posts
This marketing campaign focuses on hashtags, which are an integral part of Instagram. Research popular hashtags related to your industry and use Hootsuite to follow those hashtags. Use those hashtags to create a theme and create content related to that theme regularly. You can then repurpose those images or even share them directly to other networks to get even more out of your campaign.
Or take a look at this example:
16 – Feature happy customers
31 – Mention your customers
37 – Engage on the go w/ IG app
62 – Ask customers to #tag & @mention you
In this campaign your content would be focused on customers. Ask customers for permission to take their photo with your products, at events or at your location. Share these photos on Instagram, thank them and @mention them. You can also ask them to take their own photos and to mention you. You could even build a contest around it, giving people who mention you in posts and use your contest #hashtag a chance to win a prize.
Whether you’re already experienced with Instagram marketing or still a beginner, this infographic has plenty of quick tips and ideas to fuel truly innovative campaigns. Which tactics do you like best?